SAMPLE BUILDER/DEVELOPMENT COLLATERAL

Market segment branding for residential & commercial developments


As a Strategy in Real Estate, Branding, Marketing, and Visual Design builds an identity for your Residential and Commercial Development. The goal is to target a particular market segment through customized marketing and visual design strategies. These strategies can include market/demographic research to create a potential buyer profile, customized marketing tools and advertising strategies.


Customized Marketing tools

  • Builder/Community Branding Packet- Logo design, signage, plat map, model home spec sheet, listing flyers
  • #1 Real Estate Marketing System- Development's Website and Individualized Listing Websites
  • Homeowner Handbooks- Interior and exterior specs and operating procedures, etc.
  • Targeted Direct Mail Promotional Pieces
  • Professional Photography 
  • Property Specific Text & QR Code Campaigns- Capture leads

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CUSTOMIZED advertising Strategies

  • Search Engine Optimization for Top Google Positioning
  • Social Media Campaigns
  • Radio and Television Advertising
  • Focused Video Campaign of the Development
  • Direct Mail Pieces that Interface with the Business Community
  • On-site Broker and Community Events
  • Targeted Open Houses